Chicago WaterMark Company
Personalized Paper
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107 Years of Excellence
Dictionary of Printing Terms
Initial Preparation & Setup - We take pride in providing you only the best and we make a
considerable effort to get your order right. Each order is individually handled and custom
watermarked. These INITIAL Steps are one time charges and do not apply to reorders.

25% Rag - Paper that is made from cotton cuttings . The percentage, 25%,  indicates how
much cotton fibre is found in the sheet. The term "Fine Paper" generally refers to Rag
sheets.

Recycled - Our various paper manufacturers use de-inked post-consumer fiber that is 60%
recycled with 30% post-consumer fiber - Paper that has reached its intended end-user and
then discarded.  Paper made at least in part from recovered fibers. There is no universally
acceptable definition so requirements vary by specific circumstances.

Acid Free Paper or Achival Quality - Paper which has had the acid removed from the pulp so
that it has a neutral 7.0 pH is known as acid free paper, and is more stable over long
periods of time, sometimes lasting for centuries.  The alkaline paper process has been
increasingly adopted by paper manufacturers because of technological and economic
incentives. This results in reduced water consumption, facilitates waste treatment and
saves energy and materials costs. It is also cleaner and less corrosive to machinery than
acid- based paper making.

Job printing - In the olden days printers would print books and newspapers, and to
supplement their income they would take in "jobs" or orders for other types of printing. Ergo,
"Job Printing".  It's considered unfashionable for printers to use the term today.
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Printer's Devil - An apprentice, usually "low boy on the totem pole" who cleaned the ink from
the presses, and got himself covered in black ink in the process. The devil, symbolized as a
black creature, became the apprentice's moniker. Perhaps the most famous "printer's devil"
was Benjamin Franklin. The term dates from the mid- 1700's, perhaps earlier.
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